If you love Italian food and wine, you should definitely head to the Parma area, in the northern region of Emilia-Romagna, on your next trip to Italy!

The Parma area, also known as the “Food Valley”, is home to some of Italy’s most famous food products, including Parmigiano-Reggiano, Prosciutto di Parma, Culatello di Zibello, fresh, hand-made pasta, as well as other delicacies, such as Spalla Cotta di San Secondo and Borgotaro mushroom, perhaps less known abroad, but just as exquisite.

Food artisans here take pride in their work and pass down their skills from one generation to the next. Many businesses are family-run – just consider that at the helm of Barilla, the biggest pasta-making company in the world, are three brothers, the fourth-generation descendants of founder Pietro Barilla, who started the company in 1877 in Ponte Taro, near Parma.

The Parma area boasts the highest number of certified food products - the prestigious DOP and IGP labels, which guarantee and help protect the quality of a product.

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